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Personal care and fitness

Anytime Fitness franchise

Explore the published figures and operating information for Anytime Fitness.

Opening investment
$539,329–$905,482

Published opening ranges across available formats

U.S. locations
2,282

2025

Worldwide locations
>5,500

Undated company source

Opening costs and fees

$539,329–$905,482

Opening costs vary by format, location and lease terms.

Operating formats

Anytime Fitness center

$539,329–$905,482
Qualifications and program conditions

These conditions apply to the programs or transactions described below; they are not a universal entry requirement.

financial qualification requirements
Anytime Fitness’s area development agreement relies on the developer’s financial qualifications and requires written consent to transfer; it specifies no amount in this clause.
financial qualification requirements
For Guidant portfolio loans, Anytime Fitness discloses a portfolio worth at least $200,000 and borrowing up to 80% against non-retirement investments. This is an optional financing product threshold.

Key ongoing fees

Monthly franchise fee
$842 per center, including monthly AF Coaching, with annual January CPI adjustments. On 30 days’ notice, the franchisor may replace this fixed fee with a royalty of up to 8% of Gross Revenue, including ancillary services and point-of-sale revenue. Payment begins after opening, or 12 months after signing if the center is still unopened. The fee is waived until opening while you actively work with the franchisor’s real-estate team to find a site or after signing a lease with that team’s assistance.Monthly in advance by the 1st; opening after the 1st defers the first payment to the following month; full final-month fee
National advertising
$900 per month per center from opening, subject to the first-payment rule below. On 60 days’ written notice this may increase, but not above the greater of $900 per month or 3% of Gross Revenue; the percentage may be calculated weekly.Monthly in advance by the 1st; opening after the 1st defers the first payment to the following month; full final-month fee
Local advertising
After the grand-opening and ramp-up program, monthly approved local spending is at least $600 in Tier 3 markets, $800 in Tier 2, or $1,000 in Tier 1. Qualifying marketing-material purchases count toward this requirement. The franchisor may administer the spend and charge its current $350 one-time setup fee. A spending shortfall may be payable to the franchisor for advertising on the franchisee’s behalf.
Base technology
$799 per month per center once operating. Permitted 10% annual increases compound and accumulate, so a later increase may exceed 10% to catch up on unused prior increases. Third-party software support is excluded. Digital-content rights may not be included: purchase is not currently required but may become required. Using another security-monitoring provider does not reduce this fee. If ProVision provides support for equipment or systems it did not install, its current additional rate is $150 per hour.Monthly in advance by the 1st; opening after the 1st defers the first payment to the following month; full final-month fee

Selected ongoing charges, not a complete fee schedule. Confirm the current FDD and the terms for your format.

Running the business

preopening support
Full source clause retained; base FDD scope, subject to applicable state addenda and governing agreements.
initial training
Full source clause retained; base FDD scope, subject to applicable state addenda and governing agreements.
ongoing support
Full source clause retained; base FDD scope, subject to applicable state addenda and governing agreements.
site selection and opening
Full source clause retained; base FDD scope, subject to applicable state addenda and governing agreements.

Revenue and performance

Disclosed performance
Reported average revenue was $446,814, with a $398,982 median, for 1,683 franchised AF Coaching centers operating and reporting throughout the 12 months ended February 28, 2026. The reported total excludes one-time enrollment fees and vending. Its three published component averages do not add to the stated total.

Revenue is sales before expenses, not owner income. Compare matching periods, formats and location samples.

Locations

2,282 U.S. locations (2025).

Existing locations do not establish that a new territory is available. Confirm your market with the franchisor.

Sources and figure notes

Reporting periods and scope

U.S. locations

2025 year-end franchised plus company physical fitness centers / clubs, U.S. states/DC.

Worldwide locations

>5,500 Anytime Fitness clubs worldwide, according to an undated Purpose Brands page. Purpose Brands group7K+ locations is not the Anytime count. The separately reported6,000th-club milestone is not a reconciled operating census and is not overwritten.

Opening investment

Anytime Fitness center: $539,329–$905,482. commit to open as described in Item 5. The Development Fee replaces the Initial Franchise Fee you would have paid for those centers. You must commit to open at least 2 centers under the Development Agreement. There are no other incidental expenses you should incur as a Developer, as the expenses to open each center are accounted for in the chart. (3) The person you designate as the “Principal Operator” of your business must attend mandatory initial training in Woodbury, Minnesota or such other place we designate. In addition, if your Principal Operator is not a Principal Owner, then a Principal Owner must also attend and complete this training to our satisfaction before you open your Anytime Fitness center. While we do not charge you for this training, you do have to pay your travel and living expenses while you attend the training. Your actual cost will vary, depending on the distance to be traveled, your method of travel, and your personal circumstances. In addition, AF Coaching (as defined in Item 11) is a required element of the Anytime Fitness system and you must implement it in your Anytime Fitness center. For new franchisees, the AF Coaching Training Program is provided as part of our initial training program. It is also offered in a virtual format. (4) Our estimate for initial expenses for real estate and improvements assumes you will lease a “vanilla shell” or “as is” space, which, at a minimum, includes rooms that will work as an office, bathrooms, studio space, concrete floors, demised exterior walls, HVAC, roof, and utilities stubbed to the premises sufficient for an Anytime Fitness center. Our estimate assumes you will pay $19.08 per square foot for base rent and $6.05 per square foot for CAM. These estimates are based on the average base rents and CAM charges experienced by our system in 2025. Most of our franchisees receive some tenant improvement allowance from their Landlord (the average amount received by franchisees in our system in 2025 was $27.23 per square foot and the range was $0 to $75 per square foot). Our estimate assumes you must pay only 1 month’s rent as a security deposit. Costs will vary in relation to the physical size and location of the fitness center. As described in Item 8, you may be required to participate in our “Construction Management Services” program offered through our approved vendor to oversee the construction of your Anytime Fitness center. At this time, participation in the Construction Management Services program is optional but we have included the $12,500 cost in the high range estimates. We may transition the Construction Management Services to a mandatory program in the future. The amount of your leasehold improvements will vary based on existing conditions, size, design, including the availability and prices of labor and materials. You should carefully investigate all of these costs in the area where you wish to establish your Anytime Fitness center. In addition, we assumed the general contractor will include permitting fees in the construction costs. The estimates assumes standard tenant improvements within a structure, designed for commercial use, and excludes items such as structural modifications, site work, energy studies, surveys and/or exterior improvements. (5) As described in Item 5, we will create a Compliance Drawing of your center. If you are developing a new Anytime Fitness center, we will provide you with one Compliance Drawing at no additional cost. We anticipate this design will be sufficient to provide to an architectural vendor to create your Construction Documents. If you are signing the Franchise Agreement as part of a franchise renewal or transfer and we determine that your Anytime Fitness center requires renovation or re-equipment, then you must pay us $250 for your Compliance Drawing, but we will credit $250 against one Monthly Fee payment if you complete all renovation and re-equipment requirements by the required due date. In either case, if you require additional Compliance Drawings, you must pay us $250 for each additional Compliance Drawing. You must retain our designated architectural vendor to create a complete set of detailed Construction Documents, and to obtain any required permits, and conform the premises to local ordinances or building codes. We do not construct, remodel or decorate your premises. (6) The total cost of equipment will vary depending on various factors, including the size of your fitness center and the type of equipment you obtain. Some costs will vary in relation to the physical size of the fitness center and whether you purchase from our recommended sources or from others. These figures reflect the ProVision basic package cost (payable to our affiliate) and include an estimated 38% for taxes, shipping and installation (payable to vendors or government agencies). (7) This amount includes the costs for office and cleaning supplies as well as the automated external defibrillator that you are required to purchase. The AED will generally cost $2,000. (8) The above amounts reflect our recommended package. The total cost of the signage will vary depending on various factors, including the size of your location, and local zoning requirements. (9) This amount includes utility set-up and first month costs, permitting and licensing fees, and professional (legal and accounting) fees. (10) You will need to spend a minimum of between $11,000 and $23,000 (depending on your market Tier) for a Grand Opening and Ramp Up program as described in Items 5 and 11. Some franchisees, particularly people who sign Area Development Agreements to control an entire market, may spend more than $23,000 per center for grand opening advertising. Currently, we do not require that you pay these amounts to us but if you fail to spend the minimum required amount, we may require you to pay the difference between what you should have spent on your Grand Opening and Ramp Up Program and what you actually spent to us to spend on advertising on your behalf. We may require you to pay to us the minimum required amount for the Grand Opening and Ramp Up Program and we will execute the Grand Opening and Ramp Up Program on your behalf. (11) You will need to purchase and maintain in effect at all times during the term of the Franchise Agreement a bond for your business, which you must purchase from our designated surety bond vendor to secure your obligations to pre-paid members for membership fees and for pre-paid personal training revenue. We have negotiated a base rate of $250 per year for bonds through our designated vendor, however your actual cost may vary based on your individual circumstances. Further, you will need to purchase and maintain in effect at all times during the term of the Franchise Agreement a policy or policies of insurance, naming us and our affiliates as additional insureds on these policies. You must have and maintain general liability insurance with complete operations coverage, broad form contractual liability coverage, property damage all with current minimum limits of $1,000,000 per person and $1,000,000 per occurrence, $3,000,000 in the aggregate, and other insurance in the types and amounts as we may require or as required by law. The insurance policy must be written by a carrier who has a minimum rating acceptable to us. Our insurance estimates do not include premiums for worker’s compensation insurance, employer’s liability insurance or automobile liability insurance. Your insurance costs may be substantially higher if you have to buy employer’s liability insurance, automobile liability insurance, or any other insurance required by your landlord. Before you make a decision to purchase the franchise, you should confirm that insurance is available for a fitness center of the type you intend to operate, given that you will not staff the premises all of the time. (12) These figures estimate your initial startup expenses during the initial 3 months. We recommend that you have additional funds available to you to fund your business. These costs include costs for uniforms and payroll expenses for a full-time personal trainer and 2 full-time employees. These costs also include additional utility costs, keyfobs, the first 3 months’ of Monthly Fees (assuming no CPI adjustment occurred during this 3-month period), General Advertising and Marketing Fees and minimum Local Marketing Spend, and Base Technology Fees for a single Anytime Fitness center (see Item 6). These costs do not include any owners’ draw amounts. These estimates assume that local or state law applicable to your Anytime Fitness center do not require a full-time on-site staff member or additional equipment than we require. (13) These figures are estimates based on our and our predecessor’s experience in establishing and operating Anytime Fitness centers. We do not offer financing for any part of the initial investment. The availability and terms of financing will depend on factors like the availability of financing generally, your credit worthiness, your relationship with local banks, your experience in the fitness industry, and any additional collateral you may offer to a lender to secure the loan. If you finance the establishment of your Anytime Fitness center with an SBA loan you will also incur SBA fees and costs which may include an additional 2.25% of the loan amount, closing costs, interest reserves, and a construction contingency. Our estimates do not include any finance charges, interest or debt service obligations. Technology shipping/install markup conflicts with Item5/11; source retained.

Research snapshot: . Sources and methodology

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