Orangetheory Fitness franchise

U.S. locations

2025 year-end franchised plus affiliate physical studios, U.S. states/DC.

Average annual revenue

$802,145 average gross sales across 1,189 franchised studios for the 12 months ended February 28, 2026; includes two studios temporarily closed by storms. Median $750,643 is a separate statistic; the headline uses the disclosed whole-sample mean, not a quartile. The 1,201 year-end-reference franchised Studios exclude 95 permanently closed Studios during the reporting period; all 95 had operated at least 12 months before closing. The included sample is 1,189. No reason is inferred for the remaining difference. The source says open and operating for the Relevant Time Period and explicitly includes two Studios temporarily closed in 2025 due to storm damage; earliest opening 2011 and latest 2025. Continuous full-year operation is not asserted. Gross Sales includes all studio revenues reported during the period, excluding taxes collected and paid to authorities, refunds/credits, and rent or fees from an unrelated business not directly accessible from the Studio. The whole-sample mean divides total reported Gross Sales by the number of included Studios. Quartile and membership tables overlap; neither is added or substituted. Percentages are rounded to whole percent and dollar amounts to whole dollars. The included Studios offered substantially the same products and services. No costs or expenses are deducted. Sales are not profit or owner income; no guaranteed future result. Held externally supplied FDD attributed to Minnesota CARDS; exact original regulator download URL/GUID was not retained.

Worldwide locations

>1,500 studios worldwide, according to Orangetheory’s undated franchise page. Source dates and census dates are distinct; observation on September 14, 2026 does not date an undated statistic. No U.S. typed counts or historical pilot rows change. Source claims are not a location-by-location census or verification of individual owners. The selected passages describe studios around the globe; a separate 1,500+ franchises-awarded statement is not the denominator. Separate franchised/company/affiliate counts not reported globally; current franchise development is limited, not general U.S. territory availability.

Opening investment

Single studio: $764,577–$1,104,920. NOTES: (1) Initial Fee. The Initial Franchise Fee is described in Item 5. If you sign an Area Development Agreement, you must commit to opening at least two Studios, and you will pay the Development Fee at the time you sign the Area Development Agreement. The Development Fee will be credited to the Initial Franchise Fee due under each Franchise Agreement you or your affiliate signs for each Studio developed under the Area Development Agreement. The Development Fee is described in Item 5. There are no other incidental expenses you should incur as a Developer, as the expenses to open each Studio are accounted for in the chart. (2) Rent (3 months) and Security Deposit. If you do not already own suitable commercial space, the premises must be purchased or leased. We anticipate that most Franchisees will lease the premises. These estimates are based on a range of commercial space of 1,750 (low) to 4,800 (high) square feet of interior space, however our expected typical studio is 3,100 square feet. We have based our estimates on the experience of our franchisees who opened Studios between 2023 and 2025. The cost of leasing or purchasing space will vary, depending on location and other market factors. In certain markets, especially major metropolitan markets (e.g., New York, San Francisco, Chicago), costs could be substantially higher due to prevailing market rates. In our experience, the landlord will typically offer free rent for an initial period, but we have not included the potential for free rent in the estimate. The initial investment includes your security deposit and the first 3 months of rent. The amount of the security deposit may vary significantly depending on whether you provide a personal guarantee to your landlord. If you purchase the premises, your initial investment will increase dramatically. (3) Leasehold Improvements and Construction Costs. You will need to engage architects that we designate or approve to adapt our prototype designs and plans for the building in which you will locate your Studio in accordance with state and local building codes. Construction costs vary depending upon numerous factors, including the size and configuration of the premises and the cost of materials and labor for construction. The cost shown does not include the cost to purchase the building or site for the Studio. The range shown includes costs for end-cap, free-standing and in-line Studios. We have based our estimate on our franchisees’ experience constructing Studios in 2025. The cost of leasehold improvements depends on the condition and size of the site, the local cost of contract work, and the location of the Studio. In certain markets, especially major metropolitan markets (e.g., New York, San Francisco, Chicago), costs could be substantially higher due to prevailing market rates for labor and materials. These estimates may also vary substantially based upon your ability to negotiate with your landlord. Some landlords provide a tenant improvement allowance that will cover some of these costs. In our last fiscal year, our franchisees reported receiving tenant improvement allowances ranging from $0 to $100 per square foot, with $28.62 per square foot as the average reported allowance. (4) Fitness Equipment (including installation) and OTbeat Start Up System . This includes free weights, cardiovascular equipment, and installation; the proprietary OTbeat System equipment; OT Connect tablets and displays; and an initial inventory of heart rate monitors and straps for membership presales. It also includes the purchase of a body composition scanner from our approved supplier. The cost will vary based on the size of your Studio and the number of stations. The low end of the range reflects a Studio with 8 stations. The high end of the range reflects a Studio with 12 stations. Additional heart rate monitors are $75 each and additional straps costs approximately $4.75 to $6.50 each, depending on size. You must have heart rate monitors and straps on hand for all members. (We also recommend that you also keep extra straps on hand). (5) Initial Inventory of Orangetheory® Fitness Retail Merchandise. This estimate includes an initial mandatory start-up kit of inventory of branded merchandise, which includes items such as shirts, hats, shorts, gym bags, water bottles, towels, and related items as we determine. You should not assume that you can purchase inventory or other supplies on credit. See Item 8. (6) Technology System. You must obtain, maintain, and use the hardware, software, other equipment, and network connections that we specify periodically in the Manuals necessary to operate our point of sale system, the membership management system, the accounting system, OTCONNECT, the training system, the online reservation system, the audio-visual system, and other technology systems that we designate (collectively, the “Technology System”). This estimate includes the cost of acquiring the required equipment in the Technology System, including desktop computers, televisions, entertainment devices, laptops, tablets, proprietary tablets for all rowers and treadmills, and all audio equipment for your sound system. This also includes music licensing fees paid to third-party music licensors. The Technology System is described in more detail in Item 11. (7) Pre-Sale and Grand Opening Advertising. You must conduct a presale/grand opening program we approve. We anticipate that the cost of this Pre-Sale and Grand Opening Advertising will range from $36,000 (low) to $45,000 (high) depending on your market. You may spend more than the minimum amount that we require. See Item 11. (8) Training. We provide the Initial Training Program for up to three trainees for no charge. You must arrange and are responsible for all travel and living expenses for the people who attend the Initial Training Program. Costs vary depending on the distance traveled and the type of lodging. You must also reimburse us for the travel and living expenses of our representative. The low estimate is your estimated costs for 1 person to attend the Initial Training Program and for 2 people to attend the Studio Launch Training. The high estimate includes these same costs to attend the Initial Training and the Studio Launch Training and also includes $2,500 for Presale Launch Training provided by us. (9) Miscellaneous Opening Costs. This estimate is subject to any state and local requirements for licenses and permits. We have also included the cost of one automated external defibrillator (“AED”) and training for CPR and AEDs, which every Studio must have, in this estimate. We have also included in these estimates the set-up for your Studio Management Software professional expenses for legal and accounting. (10) Insurance. Insurance must be obtained to meet the minimum requirements established by the System Standards. See Item 8. (11) Additional Funds – 3 Months. This is an estimate of the amount of additional operating capital that you may need during the first three months after opening your business based on the costs our affiliates have incurred opening and operating similar Studios. This estimate includes fees paid to us or our affiliates, including Technology Fees, additional funds you may need to pay employee salaries and wages, utilities, payroll taxes (including payroll to cover the pre- opening training period for your staff), and local marketing of $2,500 per month. You may be required to spend more than this amount based on your monthly Gross Sales. (12) Total Estimated Initial Investment (excluding real estate purchase costs). The estimated initial investments shown are based primarily on the costs our affiliates have incurred in constructing and operating similar Studios, encompassing approximately 1,750 to 4,800 square feet. Your Studio may be larger or smaller, and your actual costs will vary depending on the size and location of your Studio. The amounts shown are estimates only and may vary for many reasons. Your actual costs will depend on factors such as how much you follow our methods and procedures; your management skill, experience, and business acumen; local economic conditions; the prevailing wage trade; competition; and the sales level reached during the initial period. You should review these estimates carefully with an accountant or other business advisor before making any decision to buy a franchise. We do not offer any direct or indirect financing for your initial investment for a Studio. However, we do have an arrangement with a third-party equipment lender who provides financing to our franchisees (see Item 10). The availability and terms of financing with third-party lenders will depend on factors such as the availability of financing generally, your credit, and policies of lending institutions concerning the type of business operated. Unless otherwise stated, the costs and expenses described in the table are not refundable. Development rights, incremental costs and unresolved figures are excluded.