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Restaurants

Applebee’s franchise

Grill-and-bar restaurants with American menu offerings.

Opening investment
$616,682–$5,822,933

2026 FDD · Across 3 disclosed formats

Average annual revenue
$2,954,522

Avg. Annualized Gross Sales ($2,822,904 median) · 1351 disclosed cohort (December 30, 2024 to December 28, 2025 Item 19)

U.S. locations
1,472

FY2025 · U.S. systemwide end-of-year total · franchised and company-owned

Worldwide locations
1,579

2025-12-28

Opening costs and fees

$616,682–$5,822,933

Opening costs vary by format, location and lease terms.

Operating formats

Tower II Prototype

$3,870,004–$5,822,933

2026 FDD Item 7

Includes $1,721,592–$2,355,863 (Building Costs (Tower II Prototype)) and $405,000–$450,000 (Additional Funds - Operating Expenses for First 3 Months).

Celebration Prototype

$3,192,516–$5,076,178

2026 FDD Item 7

Includes $1,721,592–$2,355,863 (Building Costs (Tower II Prototype)) and $405,000–$450,000 (Additional Funds - Operating Expenses for First 3 Months).

Dual Branded Restaurant Concept (Applebee's / IHOP)

$616,682–$4,632,445

2026 FDD Item 7

Includes $1,721,592–$2,355,863 (Building Costs (Tower II Prototype)) and $405,000–$450,000 (Additional Funds - Operating Expenses for First 3 Months).

Revenue and performance

$2,954,522

Avg. Annualized Gross Sales ($2,822,904 median) · 1351 disclosed cohort (December 30, 2024 to December 28, 2025 Item 19)

Revenue is sales before expenses, not owner income. Compare matching periods, formats and location samples.

Locations

1,472 U.S. locations (FY2025 · U.S. systemwide end-of-year total · franchised and company-owned).

Existing locations do not establish that a new territory is available. Confirm your market with the franchisor.

Sources and figure notes

Reporting periods and scope

U.S. locations

Applebee’s reported 1,472 U.S. systemwide restaurants at December 28, 2025, comprising 1,413 franchised and 59 company-owned restaurants. The filing explicitly reports 1,413 domestic/U.S. Applebee’s franchised restaurants and 59 company-owned Applebee’s restaurants; the total is the all-ownership U.S. stock. The count is for the Applebee’s brand. Dual-branded IHOP/Applebee’s locations are counted once in each brand’s count under separate agreements and are not unique physical locations across both brands. The observation is an end-of-fiscal-year stock at December 28, 2025. Openings, closures and franchisee ownership changes are not substituted for the ending total. The filing’s 1,520 franchised and 1,579 total Applebee’s figures include international restaurants; the accepted U.S. figure uses the explicitly domestic 1,413 franchise count plus 59 company-owned restaurants.

Worldwide locations

1,579 Applebee’s restaurants worldwide at December28,2025:1,520 franchised and59 company-owned, including co-branded locations. Reported total includes domestic and international restaurants. Each dual-branded IHOP/Applebee’s location has separate agreements and appears once in each brand’s restaurant count. Do not sum the two brands to obtain unique physical locations. Quarterly/annual sales and weekly averages are not used to manufacture annual unit revenues.

Average annual revenue

2026 FDD Item 19 reports average annual Annualized Gross Sales of $2,954,522 and median of $2,822,904 across 1351 disclosed cohort (December 30, 2024 to December 28, 2025). This is a reported gross revenue/sales figure, not net profit or owner income.

Opening investment

$3,870,004–$5,822,933 for Tower II Prototype; $3,192,516–$5,076,178 for Celebration Prototype; $616,682–$4,632,445 for Dual Branded Restaurant Concept (Applebee's / IHOP) in the 2026 FDD Item 7 tables, including $1,721,592–$2,355,863 (Building Costs (Tower II Prototype)) and $405,000–$450,000 (Additional Funds - Operating Expenses for First 3 Months).

Research snapshot: . Sources and methodology

Compare independent startup vs. franchise economics

Compare Applebee’s’s franchise model against starting or buying an independent business in casual dining and breakfast (line-item CapEx, 0%-royalty owner SDE margins & SBA resale multiples):

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