
Restaurants
Crumbl franchise
Explore the published figures and operating information for Crumbl.
- Opening investment
- $848,566–$4,417,599
- Average annual revenue
- $1,139,162
- U.S. locations
- 1,098
- Worldwide locations
- ≥1,101
Published opening ranges across available formats
2025 · 776 reporting U.S. stores
2025
2025 year-end franchised outlets in the selected U.S.-offering FDD; geographic closure not expressly stated in Table1; 2025 year-end
Opening costs and fees
$848,566–$4,417,599
Opening costs vary by format, location and lease terms.
Operating formats
Three Crumbl locations under an area development agreement
$2,545,698–$4,417,599Key ongoing fees
- Royalty
- 8% of gross sales, including franchise-business revenue but excluding sales tax.Weekly, received by the following Tuesday
- Marketing fund
- 2% of gross sales paid to the franchisor.Weekly, received by the following Tuesday
- Local and cooperative advertising
- The local advertising requirement is currently 0% of monthly gross sales; it may rise to 2% on 60 days’ notice. If established, a cooperative charges 1%–2% of gross sales, with those expenditures credited toward the local obligation.
- Technology
- Currently $650 per month, payable by the first Tuesday. The fee may change in the manuals, but increases during the current franchise term cannot exceed 100% of the fee in effect at the start of that term.Monthly
Selected ongoing charges, not a complete fee schedule. Confirm the current FDD and the terms for your format.
Running the business
- Initial training curriculum — Marketing and Technology
- Marketing and Technology 1 to 2 2 to 4 Online/Your Premises/Another Training Location
- Initial training curriculum — Financials
- Financials 4 to 6 2 to 4 Online/Your Premises/Another Training Location
- Initial training curriculum — Inventory/Ordering
- Inventory/Ordering 1 to 2 6 to 8 Online/Your Premises/Another Training Location
- Initial training curriculum — Scheduling/Employee Matters
- Scheduling/Employee Matters 1 to 2 2 to 4 Online/Your Premises/Another Training Location
Revenue and performance
$1,139,162
2025 · 776 reporting U.S. stores
- Annual average sales
- $1,139,162 average 2025 Gross Sales per store across 776 U.S. franchised locations open continuously all year with timely, complete financial reports—about 74% of the full-year cohort.January 1–December 31, 2025
Revenue is sales before expenses, not owner income. Compare matching periods, formats and location samples.
Locations
1,098 U.S. locations (2025).
Existing locations do not establish that a new territory is available. Confirm your market with the franchisor.
Sources and figure notes
Reporting periods and scope
U.S. locations
2025 franchised plus company stores, excluding three Puerto Rico stores; 50 states/DC.
Average annual revenue
$1,139,162 average 2025 Gross Sales per store across 776 U.S. franchised locations open continuously all year with timely, complete financial reports—about 74% of the full-year cohort. The FDD reports 1,048 locations operating continuously through 2025; 776 submitted complete reports on time (approximately 74%). This mean is for reporting locations, not every franchised store. Of the 1,101 franchised locations operating at year-end, 272 were excluded for missing timely complete financial information and 53 for not operating for the entire year. The source separately says eight locations that closed in 2025 were excluded; none had been open less than 12 months before closing. These statements are preserved without allocating the eight closures into the year-end exclusions. These stores operated in several U.S. states, serving the same types of goods; their territories had approximately 40,000–150,000 people. Gross Sales means revenue from goods, merchandise, products and services, less only discounts, returns, allowances, rebates, and sales/use taxes. Costs and operating expenses are not deducted; sales are not profit or owner income. The annual median is $1,093,071; 346 of the 776 locations (approximately 45%) met or surpassed the annual mean. Individual results may differ. A separate January 1–May 31, 2026 supplement reports a $364,193 mean for 621 of these 776 locations, excluding 155 without complete supplemental-period sales data. This five-month figure is neither annualized nor used as an annual average. The filing offers single locations and a minimum three-location development agreement. The historical mean is per store, not a three-store package total; no multiplication or combined package forecast is made. single historical operating Crumbl store; not development-package aggregate
Worldwide locations
≥1,101 worldwide lower bound from franchised outlets at 2025 year-end. The selected amended FDD reports 1,101 franchised outlets, zero company-owned outlets, and 1,101 total outlets at 2025 year-end. Only the literal franchise subset establishes this worldwide minimum; the table does not establish a complete worldwide or typed U.S. census. The 2023 total-start row reports 691 while 689 franchised plus one company-owned equals 690. This historical source inconsistency is preserved, not repaired; the selected 2025 ending rows reconcile. Held third-party original: issued April 6,2026, amended July 1,2026. Regulator authenticity, state applicability, complete exhibits and current ownership are not certified. Current website/search results did not establish a stronger comparable dated global count; franchise partners and approximately/nearly 1,200 media wording were not substituted. All existing entries, financial measures, source history and typed U.S. unit fields remain unchanged. Operating subsets are only worldwide minimums; missing full-system or geographic values are not zero. No current owner identity is asserted.
Opening investment
Single Crumbl location: $848,566–$1,472,533. Exact Item 7 format retained; no per-store division or addition across formats. Does not include royalties or marketing fees. This estimate covers one location. Three Crumbl locations under an area development agreement: $2,545,698–$4,417,599. Exact Item 7 format retained; no per-store division or addition across formats. Does not include royalties or marketing fees. This covers development of all three locations, not the first location plus only development rights. This profile is a three-store development package. Recurring and operating duties apply to each location; use aggregate three-store inputs only with an explicit timing assumption. Historical per-store sales are not multiplied automatically.
Research snapshot: . Sources and methodology
Compare independent startup vs. franchise economics
Compare Crumbl’s franchise model against starting or buying an independent business in desserts and snacks (line-item CapEx, 0%-royalty owner SDE margins & SBA resale multiples):