Restaurants
American diner-style restaurant brand.
2026 FDD · The Den, Travel Center, and Denny’s Diner 2.0 Facility · land excluded
Avg. Net Sales ($1,829,472 median) · 1,178 domestic traditional franchised restaurants (FY2025 Item 19)
2025
$245,000–$3,055,925
Opening costs vary by format, location and lease terms.
2026 FDD Item 7
Exact table range is $1,618,574.75–$3,055,924.75 exclusive of land. Includes $30,000 initial franchise fee, $1,000,000–$1,850,000 building and site improvements, $325,000–$550,000 equipment, and $50,000–$150,000 additional funds for three months.
2026 FDD Item 7
Exact table range is $943,574.75–$1,695,924.75 exclusive of land. Includes $30,000 initial franchise fee, $425,000–$650,000 building improvements, and $50,000–$150,000 additional funds for three months.
2026 FDD Item 7
Exclusive of land. Includes $15,000 initial franchise fee, $65,000–$375,000 building and leasehold improvements, and $25,000–$75,000 additional funds for three months.
$1,951,330
Avg. Net Sales ($1,829,472 median) · 1,178 domestic traditional franchised restaurants (FY2025 Item 19)
Revenue is sales before expenses, not owner income. Compare matching periods, formats and location samples.
1,274 U.S. locations (2025).
Denny’s reported 1,274 U.S. locations for 2025.
Existing locations do not establish that a new territory is available. Confirm your market with the franchisor.
2026 FDD Item 19 Table 19-1 reports average annual Net Sales of $1,951,330 and median of $1,829,472 (range $553,769–$4,393,305; 523 restaurants / 44% above average) across 1,178 domestic traditional franchised Denny’s restaurants open all 12 months of fiscal year 2025 (record I19W3-B135-FPR-0001).
$1,618,574.75–$3,055,924.75 for a Denny’s Diner 2.0 Facility (prototype ~4,200 sq ft, 150 seats), $943,574.75–$1,695,924.75 for a Denny’s Travel Center (new construction, ~4,000 sq ft), and $245,000–$830,000 for The Den by Denny’s (counter to 2,500 sq ft), exclusive of land costs. Includes $15,000–$30,000 initial franchise fee and $25,000–$150,000 additional funds for three months.
Denny’s reported 1,274 U.S. locations for 2025.
Research snapshot: . Sources and methodology
Compare Denny’s’s franchise model against starting or buying an independent business in casual dining and breakfast (line-item CapEx, 0%-royalty owner SDE margins & SBA resale multiples):